Due to the ever-increasing demand for privacy within the telecommunications industry, subscribers are particularly concerned about unsolicited calls and broadcast messages they receive from unknown parties seeking to promote their products.
With the introduction of a Do-Not-Call Database (DNC) in Nigeria, subscribers can register their phone numbers on the DNC database and companies must ensure that subscribers who do not wish to receive telemarketing calls are excluded from their call files. With significant penalties for non-compliance, there will be costly financial and reputational risks for companies who default.
A Do-Not-Call Database gives the subscriber a choice about whether to receive calls/voice broadcasts from telemarketers.
The Do-Not-Call Database applies to any plan, program, or campaign to sell goods or services through phone calls and this includes telemarketers who solicit subscribers, often on behalf of third party sellers. It also includes sellers who provide, offer to provide, or arrange to provide goods or services to subscribers in exchange for payment. Do-Not-Call Databases usually does not limit calls by political organizations, charities or existing service providers which you have a relationship with.
Once the subscriber registers his/her phone number, telemarketers covered by the National Do-Not-Call registry have up to a certain period from the date the subscriber registers to stop calling.